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WORK
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Wanderruff
Campaign Video
Wanderruff
Wanderruff
PROJECT TYPE
Solo Project
Solo Project
SOFTWARE
Premiere Pro, Figma
Premiere Pro, Figma
DURATION
14 Days
14 Days
TECHNIQUE
Research, Video Editing
Research, Video Editing
DELIVERABLES
Ads
Ads
overview
Wanderruff is a Vancouver-based pet accessory brand where many products are made from sustainable materials. I redesigned their brand video to beautifully showcase the essence of their values.
Wanderruff is a Vancouver-based pet accessory brand where many products are made from sustainable materials. I redesigned their brand video to beautifully showcase the essence of their values.
Wait,
What is Wanderruff?
Wait,
What is Wanderruff?
Wait,
What is Wanderruff?
About wanderruff
Eco-friendly and stylish pet accessories brand
Eco-friendly and stylish pet accessories brand
Eco-friendly and stylish pet accessories brand
Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.
Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.
Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.
Premium Materials
Premium Materials
Premium Materials
Natural materials, Recycled paper
Natural materials, Recycled paper
Natural materials, Recycled paper
Comfortable Fit
Comfortable Fit
Comfortable Fit
Light & Comfy
Light & Comfy
Light & Comfy
Design Forward
Design Forward
Design Forward
Designers = Founders
Designers = Founders
Designers = Founders
PROBLEM
Can't see sustainability on the brand video
Can't see sustainability on the brand video
Can't see sustainability on the brand video
The original brand video shows an energetic vibe with its background music. However, the video does not contain any information about sustainability. So, it's hard for customers to identify the products as eco-friendly.
Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.
Wanderruff is sustainable pet accessories brand in Vancouver. Their commitment to the environment shines through with 100% post-consumer recycled plastic used for all our webbings. Also, their dedication extends to the packaging, incorporating recycled plastics, paper, and natural materials.
solution
Conscious Sustainability
Conscious Sustainability
Conscious Sustainability
Showcasing the brand key messages enables customers to easily identify the core value of Wanderruff.
Showcasing the brand key messages enables customers to easily identify the core value of Wanderruff.
Showcasing the brand key messages enables customers to easily identify the core value of Wanderruff.
Target Audience
A dog owner who values sustainability and prioritizes high-quality products.
Final Video
I've edited the background music to infuse it with a fresh and natural vibe that perfectly complements Wanderruff's essence. In addition, by incorporating brand messages, customers can now directly connect with and grasp the true value of Wanderruff.
I've edited the background music to infuse it with a fresh and natural vibe that perfectly complements Wanderruff's essence. In addition, by incorporating brand messages, customers can now directly connect with and grasp the true value of Wanderruff.
I've edited the background music to infuse it with a fresh and natural vibe that perfectly complements Wanderruff's essence. In addition, by incorporating brand messages, customers can now directly connect with and grasp the true value of Wanderruff.
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© 2024 MIN HEONG HONG
SEOUL–NEW YORK
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